As the world of technology continues to change, like black and white tv's for colour, tube tv's for flat screens, and rotary phones for cell phones, we experience the change right along with it. All sorts of reasons drive the markets of today, and so does the internet. The internet plays a very significant role in the way the world operates today. Just stop and think, if there was no internet today, what would come to a crashing stop around us? I'd rather not think about that, as the internet is so far ingrained in today's culture that it has become a lifestyle. The leading player on the internet is Google, and they are writing the rules of tomorrows search results.
Google is the king of the internet and now dictates pretty much how searches are done, and how results are displayed on everyday searches you and I make. What is unfolding few know about, Google is just around the corner to start changing how search results are going to start to show up on ordinary websites, verses responsive or mobile websites. Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal. "This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results." (excerpt from Google Webmaster Blog) Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices for sites that are responsive and mobile ready.
Your next question, what is responsive a mobile ready website? Responsive websites are websites that respond to the screen size of the device you are viewing it on, so instead of creating different websites for different devices, your responsive website rearranges the elements to fit any screen, so you will get more happy visitors, and particularly, Google's nod that your site is mobile ready for the next season of the internet.
Responsive design on the internet is mostly consumed with desktop computers, but wait, how about mobile devices, Smartphone's and tablets. The share of internet usage on these devices is growing every day, in 2011 mobile browsing took a share of about 11%, in 2013 it was nearer to 25%, and 2014 mobile exceeded desktop usage. What does this all mean to you? Well it means if you don't want to lose ranking position with your current website, you will need to insure a website that is optimized for mobile responsive browsing. The problem with many current websites is that the user experience on mobile devices is not very good, and that is admission for responsive design to be significant, and come to the forefront.
Google is not stopping just at websites, but including in this next algorithm will be apps as well. Google will use information from indexed apps as a factor in ranking for signed-in users, who have the app installed. As a result, Google may now surface content from indexed apps more prominently for search results giving the user more quality search results.
Google has been warning webmasters through Google webmaster tools for the last 6 months, to correct their websites. How big the significant impact in search results will be seen, but when Google put this out last time for an algorithm called, "Panda and Penguin" it was huge in the search ranking loses. Large sites that were dominate for years on page one, dropped multiple positions overnight. When Google is alerting people about a change to come, usually they back it up.
You can check out your own site with this Google page at the following address, https://www.google.com/webmasters/tools/mobile-friendly , see if your site passes the Google mobile responsive test.